Demand Radar & Dynamic Pricing

No more guesswork. Start measuring instead. Track real demand per unit and let market data, not estimates, determine your rental prices. Our 3-phase process combines the Demand Radar with benchmarks to maximize revenue and minimize vacancy risk.

The 3-Phase Process for Optimal Rent Pricing

Demand-based pricing for the first time — driven directly by the market, not by estimates.

Phase 1

Market Without Prices

Measure demand

Launch the website and start the search for housing early — without listing rental prices. The goal: measure genuine interest.

  • Track dwell time per unit
  • Monitor clicks & views
  • Collect leads (contact forms)
  • Identify the most popular units
More Leads = Higher Pricing Potential

Phase 2

Publish Price Range & Set Rents

Set Prices

Based on the Phase 1 data and a Wüest Partner price range, market reaction provides the final validation for pricing.

  • Publish price range per unit
  • Measure market reaction again
  • Combine Wüest data + Demand Radar
  • Set final, binding rents
Data-Driven: From Range to Final Price

Phase 3

Start marketing

Marketing Launch

Rents are fixed and binding. Now the actual marketing begins — prospective tenants apply for units.

  • Publish units with fixed prices
  • Receive applications
  • Rents are fixed and binding
  • Optimal return with full transparency
Evidence-Based Path to Maximum Return

What the Demand Radar Measures

The Demand Radar complements traditional market data (e.g., from Wüest Partner) with real demand data per unit.

Dwell Time

How long do prospective tenants engage with a unit?
Longer dwell time = higher interest.

Click Rate per Unit

Which units are viewed most often?
High click numbers indicate preferences.

Leads & Inquiries

How many contact forms are submitted per unit?
More leads = a stronger position.

Conversion Rate

The ratio of visitors to serious prospects — an indicator of willingness to pay.

Benefits for Owners

Higher Rental Income

Demand-based optimization maximizes revenue per unit without overpricing.

Faster Marketing

Early market entry without prices generates leads early on and shortens the marketing period.

Data-Driven Decisions

Set rents based on real market reactions, not estimates.

Lower Vacancy Risk

Gradual price convergence prevents overpricing and reduces vacancy.

Our Realized Projects

Discover our successfully completed projects.